What Are Product Roles at EdTech Companies?
Education companies offer a wide range of products and services to their customers, including online courses, tutoring services, educational software, and more. To develop, launch, and improve these products, education companies rely on a team of professionals that work in various roles.
These roles range vertically and horizontally on the corporate ladder, and each company will have its own variation of a hierarchy.
Teachers are perfect fits for many product roles because you have the exact skills and insider knowledge these positions require. The product team, like other teams and roles at EdTech companies, are very collaborative and require great communication skills - both of which every teacher has. You also understand the target audience of the product better than anyone, so your opinion is natural, honed, and accurate on what will work and what won’t.
Now, let’s dive deeper into this career path and look into what product roles exist in EdTech companies.
Product Manager
One of the most important product roles at EdTech companies is the product manager. The product manager is responsible for the overall strategy and direction of a product. They work closely with other teams, such as design, engineering, and marketing, to ensure that the product meets the needs of the company and the customers.
The product manager also conducts market research, analyzes customer feedback, and monitors the competition to identify opportunities for improvement.
Product Designer
Another important product role at EdTech companies is the product designer, not to be confused with learning designer. The product designer is responsible for the visual and interactive design of a product.
They work closely with the product manager, engineers, and other stakeholders to create user-centered designs that meet the needs of the customers. The product designer also conducts user research, creates wireframes and prototypes, and tests the designs to ensure that they are effective.
Product Marketer
The product marketer is responsible for promoting and selling a product. They work closely with the product manager and other teams to develop marketing strategies that resonate with the target audience.
The product marketer also creates marketing materials, such as product descriptions, videos, and social media posts, and analyzes the effectiveness of the marketing campaigns.
Product Analyst
The product analyst is responsible for analyzing the performance of a product. They work closely with the product manager and other teams to gather data and create reports that help to identify areas for improvement. The product analyst also conducts A/B testing, user surveys, and other research activities to gain insights into the product's performance.
EdTech companies rely on a team of professionals that work in various roles to develop, launch, and improve their products. Each of these roles plays an important part in ensuring that the products meet the needs of the company and the customers, and one role can’t exist independently of the other roles.
If you’re interested in finding a product role with an EdTech company, I want to help you follow this new dream with Classroom to Boardroom.
