Marketing is so much more than posting on Instagram and sending out a couple emails.

Marketing teams at EdTech companies can be large, and these roles often require you to wear many different hats at the same time. There are tons of marketing tools you’ll need to learn and many skills you’ll need to develop and hone. You’ll also work closely with the other teams in your company, such as the operations team and product team, to make sure your product is being marketed to the right audience with the right messaging.

Let’s take a look at the different roles you might find on an EdTech marketing team.

Marketing is so much more than just Instagram posts and emails. Marketing requires communication and writing skills, some sales knowledge, keeping up with trends, experiments, data tracking, and so much more.

Today, I want to walk you through four of the most-used tools by EdTech marketing teams to promote their products, create brand awareness, and gather data.